As a side-project, I decided to re-brand a Pet Grooming Parlour/Boutique, Lulu & Luigi. The brand they currently have is out-dated for being a higher-end grooming company. The locations of their stores are in upper-end suburban cities around the Minneapolis area, and one of their most popular location is Wayzata, MN. My goal was to make their brand match the areas where they get their customer base from, as well as the clothing and toys they sell for their pet customers. I wanted their brand to reflect a sense of professionalism, sofistication, and friendliness.